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CeBIT 2012 exposes Brazilian products in worldwide contest winning design

Brasilia (March 6) - Increased technology event in the world, the International Exhibition of Information Technologies and Communications (CeBIT 2012), which is being held until March 10 in Hannover, Germany, opened space for the winners of the iF Product design Award 2012 expose their products.

The design competition is one of the world's most important and this year awarded 18 Brazilians who participated in the contest with support from the Brazilian Design (PBD) of the Ministry of Development, Industry and Foreign Trade (MDIC).

 Created in 1995, the DCP aims to promote the development of design in Brazil. For this, it has two projects: the Brazilian Biennial of Design and Design & Excellence Brazil (DEBrazil) that since 2003, selects the best candidates to send to the country's international jury of the IF, strengthening the domestic industry. The program is in its ninth edition and is an initiative of the MDIC - Ministry of Production Development (SDP) - sponsored by the Brazilian Agency for Export and Investment Promotion Agency (Apex-Brazil), the Brazilian Agency for Industrial Development (ABDI) and Brazilian Service to Support Micro and Small Enterprises (Sebrae).

Since 2007, DEBrazil is coordinated by the Design Center Paraná. Currently, the project supports the participation of Brazilian products and projects promoted by two iF awards (International Forum Design Hannover): iF Product Design Award and iF Concept Design Award, for academic projects.

Technology Fair

At the invitation of the German government, Brazil is the partner country of CeBIT 2012. The Brazilian delegation is comprised of over 100 companies with booths scattered throughout the fair, which is expected to attract an audience of 350,000 visitors. The event was the visit of President Rousseff and MDIC minister, Fernando Pimentel, who attended the opening and visited the booths next to German Chancellor Angela Merkel.

Meet the 18 Brazilian products awarded the iF Product Design Award and exhibited at CeBIT 2012:

1. Agrale 2012 (trucks). Company: Agrale (Caxias do Sul / RS)
2. e-board (Surfboard). Company: E-Board (São Paulo / SP)
3. Crocco Studio + Ogre (Product / Sports). Company: Studio Crocco (Porto Alegre / RS)
4. White Paper No. 1 (with book characters to assemble and customize). Company: Troyart (São Paulo / SP)
5. GertecREP (Time clock electronic). Company: Gertec (Salvador / BA)
6. Flip (washer or desk lamp). Company: Illuminate (Nova Lima / MG)
7. D'Art (Luminaire). Company: ITAIM Lighting (Embu das Artes / SP)
8. Smile (Chair). Company: Doimo Brazil (Ribeirão das Neves / MG)
9. Carambola pouf (Ottoman). Company: Sergio J. Matos Design Studio (Campina Grande / PB)
10. Cube (Armchair). Company: Frauendorf (São Paulo / SP)
11. Euvira Rocking Chair (Chair). Company: sollosbrasil - For Latin America (Princess / SC)
12. Catavento (Wall covering). Company: Solarium Coatings (São Bernardo do Campo / SP)
13. Prague (floor). Company: Solarium Coatings (São Bernardo do Campo / SP)
14. Kony Vase (vase or open basket). Company: Punch (Rio de Janeiro / RJ)
15. Honeycomb Green (Eco). Company: Fibratom (Maceió / AL)
16. en.Lite (Electronics). Company: Dangelo Di (Curitiba / PR)
17. Premium Line Elber (Hardware for glass). Company: Elber Hardware (Curitiba / PR)
18. Nexto Series (Programmable Controllers). Company: Altus Systems Informatics (São Leopoldo / RS)

Source: Ministry of Industry and Commerce (MDIC)